Originally posted on MacYourself

 

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Apple’s new iAd mobile advertising network is already growing the mobile advertising market, according to at least one advertising exec. Commenting on a story about Apple and Google’s competing services, one exec told The Wall Street Journal that Apple had “awakened the brand community.” Apple – Google – Advertising –... 

MediaMemo reports on an interesting confluence of events involving the mobile advertising industry, noting how Apple’s media event tomorrow could help Google in its bid to gain regulatory approval for its acquisition of AdMob. …  Read More →

As part of its cover story this week on the Apple-Google rivalry, BusinessWeek reports that Apple is seriously looking at ways to revolutionize mobile advertising, leveraging its recent acquisition of Quattro Wireless to go head-to-head to with the G…  Read More →

Apple launched an opt-out tool for targeted ads for its new iAd mobile advertising service on Monday. The tool allows users to stop Apple from using any personal information from their browsing and app usage when delivering iAd ads to iOS apps that have integrated the new network. Apple – Advertising – Mobile advertising – opt... 

Mediapost.com is reporting that Apple is set to announce its “next big thing” just four days after the launch of the iPad. That next big thing is reportedly a new mobile advertising system that could be called iAd . Madiapost believes that iAd will be built on top of Quattro, the mobile ad company Apple acquired late last year. Mediapost’s... 

Google has introduced a new way to sell Android, offering links to iPhone and Android apps within its mobile search results. What platform of apps offered will depend on the mobile client used. The move by the search giant — responsible for 6 percent of total web traffic, according to a 2009 Arbor Networks survey — means Android and... 

Steve Jobs showed off more of Apple’s iAd service during the company’s World Wide Developers Conference keynote presentation on Monday. Today TMO readers are talking about what impact the service will have on the mobile advertising market. Apple – Steve Jobs – Apple Worldwide Developers Conference – History – Pioneers... 

Earlier today, we noted that Apple had updated its iTunes Store terms to include information on the company’s forthcoming iAd mobile advertising platform and steps users could take to opt out of the colle…  Read More →

Google has updated Google Mobile App for iPhone and iPad to version 0.6.0.4416, an update that adds Push notifications for both Gmail and Google Calendar. Google Mobile App is a dedicated app for using Google’s many services on iOS devices, and the addition of Push notifications for Gmail and Google Calendars is a long-awaited feature. Calendar... 

Section: Business News , Communications , Cellphones , Mobile Yahoo! might want to temper its excitement over beating Google to become the default search engine on the Motorola Backflip. Though Yahoo! should be happy to secure their space on AT&T’s first Android phone, they’ve lost a similar deal with T-Mobile. Making matters... 

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